What makes a good tape measure?

Here we review 6 tape measures in the 6 categories I think are most important to a tape measure.

The Lineup

Fastcap Story pole 25

Fastcap Lefty/Righty 16

Fastcap Metric (I have this tape as well)

Stanley 25

Stanley 5m/16ft

Festool

Harbor Freight 25

Tool Shop 16 (looks like it's a new model)